The glass company that monopolizes the mobile phone industry has yet to be surpassed

You may not have seen such an advertisement, where a seductive gorilla is lying on its side on the reflective glass, calmly looking at you. This is the Corning Gorilla Glass advertisement. Many people have heard of this gorilla, but have never seen its original appearance. Nowadays, Corning Gorilla Glass can be seen on almost all mobile phones. How did it capture the market?

Long ago, mobile phones used plastic screens, which were low-cost, lightweight, but not durable and had poor transparency. It wasn't until the 2010 iPhone 4 that a special tempered glass was first used, which had a hardness 30 times that of plastic and was very scratch resistant and suitable for display. This glass was produced by Corning Inc. Jobs specifically went to Corning to ask them to produce a scratch resistant screen for Apple, which was the first time the glass screen was applied to mobile phone panels. Later, Corning upgraded this glass, and in 2012, the first generation Gorilla Glass was born, which was thinner, lighter, and even bendable, providing better protection for touch screen devices.

Later on, Gorilla Glass gradually became familiar to us, and many phones were deliberately marked at the new product launch event, using the generation of Gorilla Glass products. Today, Gorilla Glass has reached its sixth generation, which has stronger impact resistance and improvements in all aspects compared to the previous generation. There are also many manufacturers producing glass. Why can Corning win the mobile phone market?

Firstly, the quality is excellent. Why did Corning choose a gorilla to endorse the glass? We have seen some videos of gorillas getting angry, and if they were to hit them, they would probably never be able to find the southeast or northwest again. This shows the strength of gorillas' arms, but when gorillas come to hit Corning Glass, they may cry out that their hands hurt, which indirectly reflects that Gorilla Glass is particularly strong. When it comes to using glass on mobile phones, it's not enough to just be strong. It also needs to be resistant to heat and cold, flexible and not shatter. Corning has met all these requirements. It doesn't crack when preheated to cold, and won't crack even when broken. Even if you use a small knife to scratch the glass, it won't leave any scratches. And it can be said that glass from other small factories cannot be made.

Corning's success in keeping up with Apple's surfboard was also a major factor, as Apple was the first to use glass screens, leading other manufacturers to follow suit. Since Apple uses Corning, there is no need to doubt its quality.